Last Updated: February 2026
Look, it's just me running this site. I hate invasive tracking as much as you do, so I don't use it. There are no Google Analytics, no Meta pixels, and no creepy retargeting ads here.
To make the site actually work, your browser saves a few things locally on your own device (using local storage, not cookies):
All of this lives on your phone or computer. I don't see it, and I don't have a database of who is saving what.
When you use the Explore feature, the code temporarily pays attention to what you save and how long you look at a card. This just helps the algorithm guess what you might want to see next during that specific session. It forgets all of this the second you close the tab.
If you submit a brand, I see whatever you typed into the form. That's it.
I link out to a lot of cool brands and shops. Once you click a link and leave https://iwearcoolclothes.com/, you're in their house, so their privacy rules apply.
Hit me up at hello@iwearcoolclothes.com.